About Us



Northern Michigan’s leading short-term rental experts.


In our 5 years of service to the Grand Traverse area we’ve remained true to our core values of exceptional service, building strong relationships with clients and providing memorable experiences for guests in our Northern Michigan vacation rentals. In 2018 we went international with properties in Mexico, Barbados and the UK. As short-term rental experts, we at True North help clients make high returns on their investment properties, maximizing occupancy and yield with a 5 star user rating. Maximum bookings; maximum profits.


We are a company established by owners for owners, so we understand the importance of maintaining the integrity of your property while utilizing the income potential. Our background, routed in business, hospitality, property development and internet marketing brings synergy in the most essential elements of rental management. Currently, we’ve been recognized by VRBO, Homeaway and Expedia as a Premier Partner. In addition, we’ve received various awards from AirBnB, TripAdvisor and Booking.com.